CUSTOMER ANALYSIS STRATEGIES AND PERFORMANCE OF SMALL-SCALE TRADING ENTERPRISES IN KENYA: A SURVEY OF NAKURU, NYANDARUA AND KITUI COUNTIES . International Journal of Business Management and Processes (ISSN 2616-3209), [S. l.], v. 5, n. 5, p. 1–22, 2021. Disponível em: https://journals.essrak.org/index.php/Business/article/view/212. Acesso em: 4 jun. 2026.