ANALYSIS OF COMPETITOR FACTORS AFFECTING SALES PERFORMANCE OF SMALL-SCALE TRADING ENTERPRISES IN KENYA. International Journal of Business Management and Processes (ISSN 2616-3209), [S. l.], v. 5, n. 5, p. 23–41, 2021. Disponível em: https://journals.essrak.org/index.php/Business/article/view/216. Acesso em: 5 jun. 2026.