[1]
“CUSTOMER ANALYSIS STRATEGIES AND PERFORMANCE OF SMALL-SCALE TRADING ENTERPRISES IN KENYA: A SURVEY OF NAKURU, NYANDARUA AND KITUI COUNTIES ”, IJBMP, vol. 5, no. 5, pp. 1–22, Nov. 2021, Accessed: Jun. 04, 2026. [Online]. Available: https://journals.essrak.org/index.php/Business/article/view/212