CUSTOMER ANALYSIS STRATEGIES AND PERFORMANCE OF SMALL-SCALE TRADING ENTERPRISES IN KENYA: A SURVEY OF NAKURU, NYANDARUA AND KITUI COUNTIES . IJBMP [Internet]. 2021 Nov. 3 [cited 2026 Jun. 4];5(5):1-22. Available from: https://journals.essrak.org/index.php/Business/article/view/212